When I was very young our family always watched the 7pm news on the ABC.
Back then they would have a formal sports segment, with either Joe Brown, or his protégé Greg Miles, talking us through the 8 horse races of the day from Randwick, Sandown, Flemington, wherever, every week-night (or it seemed like it!).
Bravo Alan Joyce for passionately defending big business’s right, in fact obligation, to speak out on social and environmental issues. But I’m confused as to the Government’s position. They seem to have a tin ear on what the clear majority of consumers want from business. This debate has been early page news in the Fairfax daily’s of recent weeks, but I just don’t get what’s in it for the Government to try and muzzle business.
When was the last time you took a call on your phone without knowing who it was? How many ‘cold’ emails do your respond to, that’s if they get through your spam filter. Put up your hand if your using ad blockers on your browser. How’s your enthusiasm for FB ads in your feed? The reality is, traditional sales and marketing channels are stalling, new channels are narrowing. We are simply becoming less trusting of uninvited interruption.
Here’s a shout out to Non-Profit Board members. In short, there is an abnormally high risk associated with Cause revenue you may not be fully aware of. We’ve nicknamed it the Shiny Revenue Thing, but its correct term is ‘unaligned revenue’ and it’s potentially putting you in danger.