Fire + Rescue NSW & GIO
For decades Fire + Rescue NSW has ranked as one of the most trusted brands in Australia. Yet they still required more resources to service community needs. We first audited the sector and then developed a partnership strategy for them that leveraged that brand trust at the same time as connecting them to communities across NSW. Working closely with the F+R NSW team we then guided them through a comprehensive partnership development and acquisition program that attracted a number of Major Partners, including McDonald's and the most enduring of all, GIO - a decade long strategic alignment that produced life and asset saving results.
The audit process carried out by Bruce and the team has been outstanding. It has brought clarity, perspective and insightfulness to our endeavours and set us on a path we believe will deliver the best outcomes for Fire and Rescue NSW and our future partners.
Christopher Fish, Sponsorship Manager, Fire & Rescue NSW