MIFF & Grey Goose
To maximise the partnership potential for MIFF we audited their audience profile and matched it against market activity, leading MIFF to discover new opportunities for partners across the festival. Grey Goose secured the premium opening night naming rights followed by a suite of other partners leveraging Australia's biggest film festival brand.
Working with Tim and Bruce literally gives us another set of hands, very senior ones, supporting the team. It guides the them towards best practice outcomes and keeps us united on a single direction. That’s valuable way beyond its costs.
Amber Sloan, General Manger, MIFF