PrideCup & NAB
To augment the amazing work the PrideCup team do in the community, they wanted to find like minded parters to add reach, connection and dollars to their existing efforts. Working with the founders we created a partnership strategy that identified and secured the right brand partnerships to help them become a sustainable organisation. This included NAB as the first national major corporate partner among others.
Time and resources are scarce. We felt that we were ripe for sponsorship but didn’t quite know the best way to go about it. GC's direction and support has been brilliant. We quickly up-skilled, learnt 'the process' and were able to tap into relevant and experienced resources. In 3 months we've not only signed one new partner, but are now at contract stage with two others and have the skills needed to continue our sponsorship journey. I can honestly say without the support of Bruce and Tim it wouldn't have been possible to be where we are today.”
James Lolicato, Director, Pride Cup