St John Ambulance (Vic) & Victoria Schools
As a result of our brand, asset and audience audit, St John totally reengineered their strategic approach to commercial and cause operations. In short, get the brand impact right and revenue will follow. A renewed commitment to this approach has since seen them deliver free first aid training to over 700K school students, whilst also doubling their commercial revenues.
The work we did with Bruce and the team was a game-changer. They brought incredible clarity to our market understanding and in development of a new strategic foundation. With insightful analysis and experienced modelling, their work with us provided the impetus for a far-reaching change program with long lasting positive effects on brand, financial sustainability, diversification and growth in cause- related outputs and partner attractiveness.
Theron Vassiliou, GM - Commercial/Deputy CEO, St John Ambulance Australia (Vic) Inc